Thryv vs Review Wheel

You run Thryv for CRM, scheduling, payments, and marketing, and reviews are one module inside it. That module gets a fraction of the attention your review count needs to win the Google map pack. Review Wheel is the dedicated review engine that runs on top of the Thryv you keep. This page is the honest case for adding it.

Start getting reviews See the full comparison

Pricing and features verified on May 26, 2026. We update these pages monthly.

THE QUICK VERDICT

THRYV

Best for: small businesses wanting one suite for CRM, payments, and marketing

Thryv is the right tool if you want a broad small-business management suite — CRM, scheduling, payments, marketing, and reviews bundled together — and you're comfortable with sales-led pricing. If you're using the whole suite, the reviews module is one part of a platform that runs your business.

REVIEW WHEEL

Best for: every home service contractor whose customers find them on Google

Reviews are what win the next job over your competitor. We focus on one thing — getting your business as many five-star Google reviews from as many of your past and current customers as possible. Faster than they're growing for your competitor.

For 9 out of 10 home service contractors, the second column is the actual job-winning motion. Homeowners search "[trade] near me," scan reviews, and call. Your website is downstream of that decision — they might glance at it after they've already decided to call you.

SIDE BY SIDE

Thryv vs Review Wheel — at a glance

Feature	Thryv	Review Wheel
What it is	A review module inside an all-in-one small-business suite	A dedicated Google review engine for home service contractors
Starting price	Not published — sales-led quote	$99/mo, published
Primary focus	All-in-one business management — reviews are one module among many	One job: more Google reviews for home service contractors
Personalized review request images	Text and email requests	Included on every plan — branded image with the customer's name
Customer-base reactivation campaign	Not a defined offering	Included — a free reactivation campaign runs before you pay a cent
Done-with-you live setup	Onboarding via sales/success team	Included on every plan — set up live, first request before the call ends
Money-back guarantee	None published	30 days
Business management (CRM, scheduling, payments, marketing)	Yes — that's what Thryv is built to do	Not needed — that's your Thryv's job, and Review Wheel plugs right into it
Connects to Thryv	It is Thryv	Native integration — Thryv customer events trigger review requests automatically

What it is

Thryv

A review module inside an all-in-one small-business suite

Review Wheel

A dedicated Google review engine for home service contractors

Starting price

Thryv

Not published — sales-led quote

Review Wheel

$99/mo, published

Primary focus

Thryv

All-in-one business management — reviews are one module among many

Review Wheel

One job: more Google reviews for home service contractors

Personalized review request images

Thryv

Text and email requests

Review Wheel

Included on every plan — branded image with the customer's name

Customer-base reactivation campaign

Thryv

Not a defined offering

Review Wheel

Included — a free reactivation campaign runs before you pay a cent

Done-with-you live setup

Thryv

Onboarding via sales/success team

Review Wheel

Included on every plan — set up live, first request before the call ends

Money-back guarantee

Thryv

None published

Review Wheel

30 days

Business management (CRM, scheduling, payments, marketing)

Thryv

Yes — that's what Thryv is built to do

Review Wheel

Not needed — that's your Thryv's job, and Review Wheel plugs right into it

Connects to Thryv

Thryv

It is Thryv

Review Wheel

Native integration — Thryv customer events trigger review requests automatically

All Thryv details verified against their public site on May 26, 2026. If anything's changed, flag it: [email protected].

THE SWITCH STORY

What happens when you switch to Review Wheel

Keep Thryv if it’s running your business. This was never about replacing it.

Thryv is a broad small-business platform — CRM, scheduling, payments, marketing, and a reviews module rolled into one. The breadth is the pitch, and if you’re using all of it, that’s fine. Review Wheel doesn’t ask you to leave; it connects to Thryv and takes over the one piece that matters most for getting found on Google.

Here’s the pattern contractors hit. Reviews are one module inside Thryv, so they get a basic text-and-email request and a fraction of the attention. There’s no personalized image, no campaign to reactivate the hundreds of past customers already in the system, and the review count creeps when it should climb — and for home service, reviews are what decide whether you show up in the Google map pack.

Review Wheel connects to Thryv natively — customer events trigger a personalized review request with your customer’s name on a branded image. Your past-customer list gets reactivated in a paced, Google-safe campaign. Replies get written for you. Five-star reviews get posted to social automatically. And we set it up live, with you, on a call, so the first request fires before we hang up.

Thryv keeps running your business. Review Wheel runs your reviews on top of it — the difference between a module you barely use and an engine that fills your profile.

CUSTOMER STORY

5,682 new reviews. 13 locations. No new office staff.

See how Appliance EMT scaled to 7,024 reviews across 13 locations using Review Wheel as their wedge for breaking into new markets.

Read the full story

WHERE REVIEW WHEEL WINS

Where Review Wheel pulls ahead

Specific, named differentiators — not vague marketing claims. Each one is verifiable against the live product or our integrations list.

A review engine, not one of a dozen modules

In Thryv, reviews are a single tab inside a broad suite. Review Wheel is built for one job — getting home service contractors more Google reviews — with personalized images, reactivation, AI replies, and social posting standard on every plan.

It does what the module can't

Personalized image requests, a full customer-base reactivation campaign, AI-written replies, automatic social posting. Thryv's reviews module sends a request. That difference is the gap between a trickle of reviews and a profile that fills up.

Published pricing, set up with you

Review Wheel is $99/mo, published, with done-with-you setup on every plan. Thryv's pricing is sales-led and quoted by a rep. You should be able to see the price and start this week.

A family business, focused on reviews

Review Wheel is run by a husband-and-wife team focused only on reviews for home service contractors. Thryv is a large platform serving small businesses across every category. Different scope, different priorities — and we answer our own support emails.

See full pricing

WHERE THRYV WINS

Where Thryv edges out Review Wheel

Thryv earns its place running your business — and Review Wheel connects to it natively rather than replacing it.

It's a full business-management suite

If you want one vendor for CRM, scheduling, payments, and marketing alongside reviews, Thryv genuinely does far more than reviews, and Review Wheel doesn't replace all of that. Review Wheel is the dedicated review engine you run on top of it.

That's real — and it's the platform's job, not the review engine's. Keep Thryv for what it runs. Review Wheel owns the reviews: personalized images, reactivation, AI replies, social posting, set up live with you — the difference between a module you barely use and an engine that fills your profile.

PRICING

What you'll actually pay

Thryv

Pricing not publicly listed on thryv.com.

Pricing isn't published — you get a sales-led quote for the full suite, with reviews as one module rather than a standalone purchase. Ask what's included and what the term is before you sign.

Thryv is a large platform serving small businesses across every category; its pricing is sales-led, not published.

Review Wheel

Starter $99/mo Up to 50 review requests/month
Growth $179/mo Up to 100 review requests/month
Pro $279/mo Up to 300 review requests/month

Setup included on every plan. 30-day money-back guarantee.

See full pricing details →

Review Wheel is a family-run business with simple published pricing and no contract. Thryv is a large platform with sales-led quotes for an all-in-one suite. Keep Thryv for what it runs; let Review Wheel own the reviews.

FAQ

Questions about Thryv vs Review Wheel

Do I have to leave Thryv to use Review Wheel?

No. Review Wheel runs on top of Thryv, not instead of it. Thryv keeps handling your CRM, scheduling, and payments; Review Wheel connects natively and takes over the reviews. Nothing gets ripped out.

Should I use Thryv's reviews module or Review Wheel?

If a basic review request inside your existing suite is all you want, Thryv has that. If you want personalized-image requests, a campaign that reactivates your past customers, AI-written replies, and done-with-you setup — the things that actually move your review count — that's what Review Wheel is built for.

How does Review Wheel connect to Thryv?

Through a native integration. Customer events in Thryv trigger Review Wheel to send a personalized review request automatically. We wire it up with you on your live setup call and test it before the call ends.

Does Thryv do personalized image review requests?

Thryv's reviews module sends text and email. Review Wheel sends a branded image with your customer's name on it on every plan — the personal touch that gets opened and acted on.

How much does Thryv cost compared to Review Wheel?

Thryv doesn't publish pricing; you get a sales-led quote for the full suite. Review Wheel publishes its pricing at $99/mo for Starter, with a 30-day money-back guarantee and no contract — and it focuses only on reviews.

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