Should you run ads?

Four numbers you already know tell you if ads will pay, and how much to spend. If they will not, we say so.

Book a call
Run ads. Room for 20 more jobs. After ad spend and our fee, about +$2,003 a month.

Assumes $150 a lead (home-services paid search runs $90 to $228, LocaliQ 2025), 1 in 3 leads booking, and Ads on its own at $997 a month ($597 with the bundle). A projection, not a promise.

Step one is fixing what the ads land on.

Ads multiply whatever they point at. A thin profile, a low rating, or a slow site turns paid clicks into paid bounces. The More Calls Bundle is the landing.

A Google Business Profile ranked first in the map pack
Your profile, worked every week, first on the map.
A contractor website built for the trade and the town
A site built for your trade and your town, with one way to call.
See the More Calls Bundle →

Three places a homeowner with money finds you.

In the order they meet them: the top of Google, the paid results under it, and the feeds where nobody was searching.

Local Services Ads

How it bills
Per lead, a call or a message. Not per click.
Who it fits
Same-day trades: plumbing, HVAC, electrical, garage doors, appliance repair.
What we handle
Verification, the answer rate that moves your rank, disputing junk leads every week.

Google PPC

How it bills
Per click, whatever the click turns into.
Who it fits
High-intent searches with a clear service and town, and trades LSA does not cover yet.
What we handle
Keyword groups by service and town, the negative list, the page the ad matches, call tracking.

Meta ads

How it bills
Per impression and click; the platform optimizes toward the result you pick.
Who it fits
Planned, bigger-ticket work and people who already visited your site.
What we handle
Creative from your real jobs and reviews, the lead form, the pixel wired to booked jobs.

You get one report. It reads like this.

Every call and form carries its source. Your CRM or field-service tool tells us which ones booked. The budget moves toward what booked, every week.

The sample on the right runs the budget the calculator gave you.

Ads report · sample

Spend$9,000
Leads60
Booked jobs20
Revenue generated$30,000
Cost per booked job$450
  • Local Services Ads
  • Google PPC
  • Meta

Managed advertising.

All three channels, tracking to the booked job, weekly management, the report above. Ads needs Rank.

$997/mo plus ad spend

One $500 onboarding fee. Bundle buyers pay +$597/mo plus ad spend.

Book a call

Spend is set with you on the call.

Questions about Ads

Ads needs Rank, and both come with the bundle. The ads send people to your profile and your site, so those have to be in shape before the spend starts.

Paid to Google or Meta directly and set with you on the call. The management fee is separate and stated above.

LocaliQ’s 2025 home-services search benchmarks, by trade, the same source as our research page. Your own number replaces it after the first month.

The one your trade and your town reward. On the call we look at your profile, your reviews, and your competitors and pick.