ReviewWheel is run by Dan and Elizabeth Mirolli, husband and wife. There's no investor deck. No five-hundred-person support team you'll never meet. Every sales call. Every support call. Dan picks up himself.
Most companies in this space have a hundred employees, an investor deck, and a leadership team you'll never meet. ReviewWheel doesn't. It's run by a small, dedicated team built around two principles: know the customer cold, and build the smallest tool that gets the job done.
A small Customer Success team handles setup and the day-to-day. But every sales call and every support call comes to Dan. No phone tree. No tier-one rep. The founder picks up.
Direct access to the founder isn't an upsell tier. It's how we run this.
Dan started this. Here's why.
For four years I sold review automation to home service contractors at Signpost. I was the top sales rep there. Then the top sales manager.
I sat across from thousands of HVAC techs and plumbers and roofers and electricians. I heard the same story every time.
"I'm great at my trade. I just can't keep up with the calls and the follow-ups and the reviews."
Over and over, I watched the same thing happen: the best contractor in town losing to a worse one who just had more reviews. The algorithm can't see who's better, only who's louder, and the good ones stayed quiet and lost. And the tools meant to fix it were complicated, expensive, and built by people who had never met a contractor.
So I stopped selling them and started building a machine that makes the best contractor the one customers actually find. Same problem I saw at Signpost every day. Now fixed by someone who actually heard it.
We don't make you loud. We make you found. That's ReviewWheel.
WHAT THIS MEANS FOR YOU
You're not buying software from someone who studied your industry. You're buying it from someone who lived it.
When you sign up for ReviewWheel, you're working with a team that's spent more time across the table from contractors than most software companies have spent coding.
A TOOL THAT WORKS
Appliance EMT's Buford location went from 1,342 reviews to 4,035 and counting. Across all 13 Appliance EMT locations: 7,024+ reviews, and 40%+ more booked jobs.
Read the case study →Setup takes about seven minutes. The reviews start landing in week one.