Thryv + ReviewWheel

How it works

A Thryv customer event fires when the work wraps

Thryv is the SMB-service all-in-one: scheduling, CRM, billing, and customer messaging in one tool. That breadth is the value for the operator, but it means “job done” can mean different things — an appointment ended, an invoice paid, a custom workflow step completed. In the wizard, you pick the event that best matches your operation’s definition of “the work is genuinely finished.”

ReviewWheel reads the event and pulls the customer record

The moment the trigger event fires inside Thryv, ReviewWheel sees it. Customer name, phone, email, service address, and the service description all flow through. Because Thryv is the entire operational stack for many of its customers, the data is unusually complete — every field we need to send a personalized review request already exists in the same record that just fired the event.

A personalized request lands the same business day

Branded SMS or email goes out within hours. Customer’s name, your logo, one-tap path to Google. For the local-service businesses running on Thryv — single-location operators competing on Map pack visibility and word-of-mouth — a steady stream of fresh reviews is the one lever that never runs out — you optimize a profile once, but your competitors keep earning reviews, so staying ahead means earning more, month after month. Most Thryv-based operators see steady weekly reviews within 30 days, and their Google rating starts to drift upward as the volume of fresh 5-star reviews drowns out older outlier ones.